The new and improved Hopper M30 continues to shine as our tough-as-nails soft cooler. Completely re- engineered with MagShield Access , the extra-wide mouth top stays open when needed, making it easier than ever to load and unload food and drink for weekend excursions. Equipped with a strip of ultra- strong magnets, the top seals tight and locks cold in in, while the Quick- Release Buckles add an extra layer of protection. And like the rest of our Hopper Soft Coolers, the Hopper M30's built in Hitchpoint Grid lets you attach accessories like the Rambler Bottle Sling and Sidekick Dry Gear Case for extra utility on the go.